Show me the money – Why your social media metrics are a waste of time


Social media experts have accomplished an astonishing sleight of hand to distract people from ineffective marketing strategies by focusing them on vanity metrics rather than the bottom line. But for businesses, who can’t afford to continue losing money, the bottom line will be the bottom line in 2013.

The Harvard Business review gives you a good look at the emperor’s new clothes and the metrics that matter.

Show me the money — Why Your Social Media Metrics Are a Waste of Time – Harvard Business Review.

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