Tag Archive for storytelling

Brands, Narratives and Story Worlds – Part 1

Markus Orlyus‘s insight: Here’s why storytelling for creative brands only works across One Continuous Media.     In Part 1 of this series I talk about the application of cutting edge entertainment IP franchise production techniques to address some of…

Danish historian finds unknown Andersen fairy tale

HC Andersen was not only a great Dane, he was the first to personify objects with savage clarity. Fellow Scandinavians Henrik Ibsen demonstrated that self-awareness can be deadly and August Strindberg made suffering the price of knowledge, but only Andersen…