Tag Archive for OCM

What Do You Care What You Think?

  Finding out what really happened is virtually impossible. Everyone, even Marcus Aurelius1, says “Perception is reality.” We have various news channels, different “brands of reality” if you will, for different interpretations of events. That would be fine if we…

Brands, Narratives and Story Worlds – Part 1

Markus Orlyus‘s insight: Here’s why storytelling for creative brands only works across One Continuous Media.     In Part 1 of this series I talk about the application of cutting edge entertainment IP franchise production techniques to address some of…