Monthly Archives: November 2012

Crafting a Representative Voice

When a particular blogger is hot, professional writers are inundated with requests to imitate their style by others in the same industry. The ironic thing is that all of these imitations, allusions, and references create the buzz in the first…

You have to be a marketer

Marketer’s have gotten a pretty bad rap, and there are some pretty good reasons for that. After all, some of our worst habits are apparently driven by their diabolical machinations, and they do tend to festoon the world in annoying,…